What is the gray market? Why are companies concerned about it?
Chapter 17 Global Marketing
#Daniels #15edition #GlobalMarketing #Chapter17International Business: Environments and Operations, 15e, Global Edition (Daniels et al.)
Daniels, 15edition, Global Marketing, Chapter 17
Answer: By selling goods through unofficial distributors, the gray market can undermine the longer-term viability of the distributorship system, cause a company's plants in different countries to compete with each other, and make it harder for companies to charge what the market will bear.
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