Discuss the standardization of two marketing components: advertising and distribution.

Discuss the standardization of two marketing components: advertising and distribution.

Chapter 17 Global Marketing

#Daniels #15edition #GlobalMarketing #Chapter17
International Business: Environments and Operations, 15e, Global Edition (Daniels et al.)
Daniels, 15edition, Global Marketing, Chapter 17
 

How do foreign government regulations affect pricing and promotion for international businesses?

How do foreign government regulations affect pricing and promotion for international businesses? 

Chapter 17 Global Marketing

#Daniels #15edition #GlobalMarketing #Chapter17
International Business: Environments and Operations, 15e, Global Edition (Daniels et al.)
Daniels, 15edition, Global Marketing, Chapter 17
 

Compare push and pull promotional strategies.

Compare push and pull promotional strategies. 

Chapter 17 Global Marketing

#Daniels #15edition #GlobalMarketing #Chapter17
International Business: Environments and Operations, 15e, Global Edition (Daniels et al.)
Daniels, 15edition, Global Marketing, Chapter 17