Explain franchising as an entry strategy into foreign markets. Describe three
advantages and three disadvantages of franchising for the franchisee.
Chapter 16
Licensing, Franchising, and Other Contractual Strategies
#Cavusgil #3edition #LicensingFranchisingandOtherContractualStrategies
#Licensing #Franchising #Franchise #Chapter16
International Business: The New Realities, Global
Edition, 3e (Cavusgil)
Cavusgil, 3edition, Licensing Franchising
and Other Contractual Strategies, Licensing, Franchising, Franchise, Chapter16
