Describe the guidelines for protecting intellectual property.
Chapter 16
Licensing, Franchising, and Other Contractual Strategies
#Cavusgil #3edition #LicensingFranchisingandOtherContractualStrategies
#Licensing #Franchising #Franchise #Chapter16
International Business: The New Realities, Global
Edition, 3e (Cavusgil)
Cavusgil, 3edition, Licensing Franchising
and Other Contractual Strategies, Licensing, Franchising, Franchise, Chapter16
